There was a recent InformationWeek webcast sponsored by IBM on the topic of  

   In case you're not one of the approximately 1 Billion people tuned into the World Cup soccer event, there was yet another huge controversy similar to the one back in 1966 between the same two teams. If you don't know what I'm referring to, it is the goal that England should have been given in their match with Germany this past weekend. You can see the actual YouTube segment with this link:
http://www.youtube.com/user/KingUndercover1, but the following picture shows where the ball is relative to the goal line.

In this final part of Carl Olofson’s paper on “The Third Generation of Database Technology”, I am summarizing the key points in the remainder of his paper, taking liberties to remove much of the detailed descriptions of each vendor, and jumping to his thoughts on Market Strategies, Technology Assessment and Essential Guidance.

This entry is primarily a recap of a recent article published by IDC (Carl Olofson) titled "The Third Generation of Database Technology: Vendors and Products That Are Shaking Up the Market". My disclaimer for this entry is that I cannot attach the original article published by IDC (due to copyright). Therefore, I will attempt to summarize and discuss the salient points in the article. It will not be a complete summary or review of the article, due to time and relevance to this audience. At times, I may inject my own thoughts and comments (highlighted).