Is GI the new BI?

Count the number of times the basketballs are passed in this video.
...............
Did you see the Gorilla? Apparently, 46% people focused on counting passes
failed to observe the Gorilla walking around. With so much focus on BI (Business Intelligence),
predictive analysis, we could use a tool to predict, catch disruptive forces on our business or to create one ourselves.
Reference: http://www.wjh.harvard.edu/~cfc/Simons1999.pdf
What's the gorilla in database or RDBMS business now? Map-reduce model? Hadoop, HadoopDB?
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